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    On visiting trade shows

    By carmel | June 25, 2015

    Ever been to trade shows and product fairs recently? I know most of us have visited such events, whether by chance while shopping in a mall or on purpose to check out some needed items. I used to go to trade shows when I was working for a telecoms firm before. We were required by our bosses to check out the products of our suppliers, especially the launching of their latest equipment and devices. One trade show I can’t forget was the OTOP (One Tambon One Product) in Thailand where so many locally produced goods and handcrafted items were showcased in an enormous hall. One can easily get lost in the maze of a wide array of merchandise, from food to clothing, personal accessories, home decors, furniture and so much more.

    With so many booths and stalls in trade shows, a seller can easily be overlooked among the many. Thus, it is important to have attractive display booths to lure the many passers-by. If your unit is well-designed and eye-catching, then you have more chances of getting customers. Of course, your products need also to be of good quality. If you’re selling food, then it should be tasty and yummy to make them come back for more. Some food stalls offer free tasting of their goodies which is a good marketing strategy.

    When it comes to putting up a display booth or showroom for an upcoming trade show, it is best to plan ahead and consider the basic design requirements such as the floor area, location and restrictions. For table top displays, you can use fitted spandex covers like the ones featured here. These are alternatives to table skirtings and provide a neat and smart look for displaying your products. It’s also great to have display boards or wall panels on the side where you can post more information about your company and products. Having a well-designed display area for your products will surely create a great impression and make your booth stand out from the rest.

    Topics: Shopping, Products, Gift-ideas, Services | No Comments »


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